RockStars of Cricket

india-vs-new-zealand-rockstars-are-hereThe Indian team has reached New Zeland for its tour comprising two T20 matches, three tests and five one day matches. Even as the team began its first net sessions at the Lincoln University ground on the off-skirts of Christchurch, there was tremendous buzz and a huge crowd gathered to cheer on the Indian cricket team.

You can partly thank this buzz for the great promo launched by Cricket New Zeland. To promote the Indian team’s tour of New Zealand they have created a campaign titled “The RockStars of Cricket are Here”. TV Commercials, Billboards and Mobile Vans have been put in place around this campaign . The advertising agency handling the campaign is DDB New Zealand.

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